Popular virtual singer from Japan debuts in Toyota's CM for the United States. The Japanese car company, Toyota, has decided to use a virtual idol, "Hatsune Miku(初音ミク)", who is adored by some net users, especially those who watch NicoNico Douga - a popular video sharing website in Japan - in their new CM for the United States. She is a Vocaloid that sings songs which are created by users of the voice synthesizer software where her name had been copied. There are some other vocaloids like "Miku" but Toyota chose her because she is the most popular one, with her cuteness among them.
Miku's voice is still somehow mechanical but her cute, animated appearance and voice which is sampled from a Japanese voice actress, Saki Fujita, continue to attract wide range of people. As of now, Miku has released at least more than 15,000 songs which are created by its users including some professional composers. Her popularity is mainly in the internet but few of her music albums debuted at number one on Japanese weekly album chart. Her activity is not only singing songs but also performing live. You may wonder how on earth can a virtual idol play a live show? Here, you can check the movie out and a part of it is used in the CM.
In the commercial, a portion of her live performance was used. In there she is singing, World is Mine(ワールドイズマイン), which is one of her most poplular songs. Toyota has launched a special site for their new car, COROLLA, which is tied up with Miku. Her picture can be found on the top of the page. However, there was an outcry from her fans when they saw that she seemed different, compared to the Miku that they knew.
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| Original Miku |
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| This different Miku made her fans cry |
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